Berlin-based brand Namilia partnered with adult entertainment mega-site Pornhub for their fall/winter 2020 collection, titled “Herotica”.
Herotica represented a powerful, unprecedented commentary on a male-dominated world that has resulted in the fetishization of women. Throughout the collection, the designers reclaimed the female perspective and flipped around reality, creating a world where sexuality empowers women and puts them at the helm.
The presentation deconstructed Asian female stereotypes, empowering the demure, submissive woman with bold dominatrix looks worn exclusively by Asian models at Sunday’s show, including three adult film stars: Asa Akira, Marica Hase and Jade Kush.
The Herotica collection shown during New York Fashion Week flipped on its head the traditional, buttoned-up Chinese dress. The gown kept the same silhouette but was done in dominatrix leather with a hand-embroidered electric blue dragon snaking across the front.
“Namilia’s message is clear,” The Washington Post noted. “Women like sex as much as men but are often shamed for it. Porn is typically seen as a man’s thing, ‘but women are also interested in porn and sex, but we were just excluded in the past,’ said one of the designers, Emilia Pohl.”